Will Anheser Bush Make the Star Cans for the 4th of July Again
NEW YORK--( BUSINESS WIRE )--Budweiser, America'southward beer since 1876, is taking fourth dimension this Memorial Day to offer a uncomplicated taste of freedom. Today, the iconic American lager is unveiling its new, patriotic themed family of products and TV commercials to honor all those who have made the ultimate sacrifice for our land. Budweiser's new ruby-red, white and blue camo-designed cans and cases will honor the five branches of the United States War machine, and with each case* sold from v/25 to 7/4, Budweiser will donate $1 to Folds of Honour to provide educational scholarships to spouses and children of America's fallen and disabled service-members, up to $75,000. In add-on, the Anheuser-Busch Foundation has donated $500,000 to the American Red Cantankerous in back up of military families.
Three new collectible patriotic Budweiser designs volition debut nationally in a Television receiver spot, "Gustatory modality of Freedom." The limited edition design features blood-red, white and blue cover-up cans, emblazoned with stars, stripes and custom icons paying tribute to the five war machine branches. Budweiser Patriotic Cans are available now for a limited time through Summer 2020.
Budweiser likewise created a short motion picture called "Take Ii Minutes" acknowledging the unique circumstances that this year'due south Memorial Day presents and to make a statement of support to those who sacrificed their lives for our liberty.
"This Memorial Day, Bud continues its longstanding delivery to honor those who accept fallen fighting for our freedom," said Monica Rustgi, Vice President, Marketing for Budweiser. "Now, nosotros also award a new soldier, who has fallen fighting for our freedom from the global pandemic. This holiday weekend, we hope all of America reflects in how lucky we are to have these dauntless people on the front end lines, so that we can bask the simple joys of summer one twenty-four hours soon."
Equally America honors the sacrifice of our fallen on Memorial Day, Budweiser's pic makes annotation that this yr's holiday takes on a new meaning during the COVID-19 crisis, as many frontline workers have tragically made the ultimate sacrifice defending the country. In its film, Budweiser looks to highlight the parallels between the award, courage, and commitment of the health care workers' service and award them this year, like the fallen soldiers we honour annually on Memorial Day. The brand has likewise created a powerful image for social media using hashtag #TakeTwoMinutes that encourages two minutes of silence this yr to retrieve the fallen. The first as the National Moment of Remembrance at 3:00PM for fallen soldiers, and this year, take a second at 3:01PM for fallen frontline workers in the COVID-19 pandemic.
"We salute Budweiser and their life-changing back up and continued delivery to Folds of Honor over the last 9 years," said Lt. Col. Dan Rooney, founder and CEO of Folds of Laurels. "Since 2011 Budweiser & Anheuser-Busch Wholesalers have donated over $17 million allowing u.s. to honour approximately 3,400 life changing scholarships. We are proud to stand with them equally they release the Budweiser Patriotic Cans, further illustrating their commitment to our armed forces and their families."
This Memorial Day Weekend, Folds of Accolade and Budweiser are bringing fans co-streaming live concerts on their social platforms with hitting artists to honor armed forces families and go along to raise funds to support them. All weekend long, fans can melody in to music from:
- May 25, 7:00PM CT- Lee Brice https://www.leebrice.com/#!/about
- May 26, 7:00pm CT -Tyler Farr https://www.tylerfarr.com/#bio
- May 27, 7:00PM CT – Justin Moore https://shorefire.com/roster/justin-moore
Budweiser patriotic cans and big packs are available for a limited time, through August, in 24 and 30 packs of 12oz cans, and 25oz single cans. Each can highlights custom icons honoring those who serve in the armed forces. Plus, in honor of the soldiers and families who fight for our freedom, for every big case sold from May 25th – July 4th, Budweiser will donate $ane to our partners at Folds of Honor. Folds of Honour is a nonprofit organization providing educational scholarships to military families.
To watch the video and larn more nigh how yous can help, go to Budweiser.com/OneTeam.
To larn more about Anheuser-Busch's efforts in response to COVID-19, click here.
For more data, visit Budweiser on Twitter, Instagram and Facebook.
*Case = 24 pack case equivalent
About Budweiser
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the Us' get-go truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family unit recipe used by five generations of Busch family unit brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with composite layers of premium American and European hop aromas, brewed for the perfect rest of flavour and refreshment. Budweiser is made using fourth dimension-honored methods including "kraeusening" for natural carbonation and Beechwood aging, which results in unparalleled balance and character.
Most Folds of Honor
Folds of Honor is a 501(C)(3) nonprofit organisation that provides educational scholarships to families of military men and women who have fallen or been disabled in combat while serving in the United States armed forces. Our educational scholarships support private teaching tuition and tutoring for children in grades Thou-12, as well as college education tuition assistance for spouses and dependents. Founded in 2007 by Major Dan Rooney, an F-16 fighter airplane pilot in the Oklahoma Air National Baby-sit who served iii tours of duty in Iraq, Folds of Honour is proud to have awarded more than 24,500 scholarships in all 50 states, as well as Guam, Puerto Rico and the Virgin Islands, including more than four,500 in 2019 alone. For more information or to donate in support of a Folds of Honour scholarship, visit world wide web.foldsofhonor.org.
Near The American Red Cantankerous
The American Blood-red Cross shelters, feeds and provides emotional back up to victims of disasters; supplies about 40 percent of the nation's claret; teaches skills that save lives; provides international humanitarian assistance; and supports war machine members and their families. The Red Cantankerous is a not-for-turn a profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more than data, please visit redcross.org or cruzrojaamericana.org, or visit the states on Twitter at @RedCross.
Source: https://www.businesswire.com/news/home/20200522005223/en/Budweiser-Debuts-New-Patriotic-Cans-Continues-Commitment-to-Honor-Sacrifices-of-Frontline-Heroes
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